About Seth

About Seth Jones

I’m an executive functioning coach working with college students, professionals, and families navigating the daily realities of ADHD. My practice is built on a simple conviction: lasting change begins with understanding. Before we discuss a single strategy, my clients first come to understand how their own brain actually operates- because a tool only works once you know what you’re working with.

Background

I bring more than two decades in Oregon public education to this work, most of it spent as an elementary school principal, alongside a Master’s degree as a Learning and Behavior Specialist. That career gave me a close, sustained view of how people learn, where conventional systems fail them, and what genuine support looks like in practice. It is the foundation beneath everything I do now.

Approach

My coaching is grounded in the executive functioning research of Dr. Russell Barkley, who reframed ADHD not as a shortage of attention but as a challenge of self-regulation — the brain’s capacity to organize itself toward a goal over time. Working from that model, I help clients build genuine self-awareness first, then develop strategies tailored to how their particular brain functions, rather than imposing a generic system and hoping it holds.

To make the science accessible, I often describe ADHD attention as a lantern rather than a flashlight. A flashlight directs a narrow beam exactly where it’s pointed; a lantern illuminates everything at once — expansive and full of connection, but harder to direct. The aim of coaching is not to convert the lantern into a flashlight, but to help each client work effectively with the attention system they actually have.

Working Together

Sessions are collaborative and individualized. I serve as a thinking partner and a source of structured, judgment-free accountability- helping clients develop realistic plans and follow through on them. My work draws on both professional training and lived experience with ADHD, which together inform a practice that is rigorous in its grounding and humane in its delivery.